The COVID-19 coronavirus pandemic may be wreaking havoc through our healthcare systems, financial markets, social structures and daily lives. But it’s also leading to a massive and abrupt surge in digitalisation as consumers, families and communities take up digital services and form new habits to lead their lives and stay in touch online.
The search community is constantly awash with rumours about how search is changing. It’s sometimes difficult to know what to believe, so in this post I review five popular rumours that are currently doing the rounds. How valid are they? And what is the real impact they are likely to have?
Across the marketing industry, the customer experience is more of a focus than ever before. Thanks to companies like Amazon, Netflix and Spotify establishing themselves as market leaders by creating a seemingly effortless customer experience – personalised, tailored and intuitive – the bar (and customers’ expectations) has been set for any other company that wants to do business in 2020.
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
Content marketing has seen a lot of changes in the last decade. In particular, social media has had a profound impact on the digital landscape, reflected in the increasing number of platforms – and features on those platforms – that marketers have to grapple with.
Most marketers are familiar with the concept of user experience (UX) design in relation to their brand and ecommerce website. But many may not necessarily have had the opportunity to examine the real value it can bring for their customers, their brand and their business.